Say what?

Update 4/26 - thanks, Mommela: We regret that this item is not available at this time. Never doubt for a minute that your voices don't count.

This one defies words. Many thanks to Abebech for putting it on the radar screen.

Undoubtedly, Urban Outfitters is enjoying the notoriety of this tasteless marketing campaign. How they can possibly think it's OK to target a segment of the population in this way is beyond me. No, it's actually not beyond me. This is about profit and greed.

So let's enlighten them. Contact information is here - phone, fax, email, take your pick and let them know this isn't OK.

Updated 4/26 - Here's what I sent to Urban Outfitters:

I am writing for your help regarding the t-shirt you are selling here. Should the link not bring you to the photo of this shirt, let me explain that it displays this motto on its front:

Adoption is the new black.

I specifically need your directions for telling my teen-aged children, who came to our family through adoption, what the intent of the motto on this shirt could possibly be. I can't imagine you want to use the thousands and thousands of individuals and families who have experienced adoption here in the U.S. and around the world as a tool for profit. But I am struggling to find another.